Every account of the Gujarati revival starts with young men in Ahmedabad: the friends of Kevi Rite Jaish, the final year students of Chhello Divas, the two of Bey Yaar. Vipul Mehta released two films in 2017 and one was about a childless couple past sixty deciding to have a baby, the other about a mother pushing her son through his board exams. Two years later he wrote a road film in which a son drives his dying father to Kedarnath, and it stayed in cinemas longer than any Gujarati film has ever stayed anywhere. He is the writer who noticed that the audience buying the tickets was older than the characters on screen. The other half of the argument is durability. His scripts are the only ones from this industry that have been transplanted whole into another language, by him, and still worked.
The arc
01Two films in one year, and nobody in them is young
Carry On Kesar reached cinemas on 17 February 2017 and it is a strange thing to have made in the middle of a youth boom. Shyamji and Kesar Patel are an elderly childless couple in a small Gujarati town. A Paris based fashion designer turns up to learn Kesar's craft, the past comes back, and the couple decide to have a child at the age most couples are grandparents. It was Supriya Pathak Kapur's first Gujarati film, opposite Darshan Jariwala.
Eight months later came Best of Luck Laalu, written and directed by him for Coconut Motion Pictures with Sachin and Jigar on the songs. Pathak returned as Daksha Modi, a mother steering a grade A student through the SSC board exams while the boy is being pulled apart by everything a teenager is pulled apart by. Two releases in one year, both built on a parent, at a moment when the safest bet in Gujarati cinema was four friends and a car.
02The film that would not leave the cinema
Chaal Jeevi Laiye! opened on 1 February 2019 with Siddharth Randeria as Bipin, Yash Soni as his workaholic son Aditya and Aarohi Patel as Ketki. Bipin is diagnosed with pontine glioma and asks to see the Ganga and Kedarnath before he dies. The unit shot in Haridwar, Chopta and Kedarnath. BookMyShow reported about Rs 44 lakh on day one and close to Rs 7 crore in the first week, and the trade analyst Komal Nahta called it the highest grossing Gujarati film, with a reported gross of roughly Rs 50 crore. Those figures are industry-reported and not audited.
The run is the part that has never been repeated. It played Australia, New Zealand, the United Kingdom, Germany, Singapore, Canada and parts of Africa. It completed 50 weeks on 17 January 2020, was re-released with subtitles and extra shots on 31 January 2020, and entered its eighth year in cinemas on 1 February 2026. A film about a dying father did that, in an industry whose marketing had been aimed at people in their twenties for seven straight years.
03The transplant test
In 2023 he directed Kanjoos Makhichoos for ZEE5, adapted from the Gujarati play Sajan Re Jhooth Mat Bolo, moved to Lucknow and given to Kunal Khemu, Shweta Tripathi and Piyush Mishra. A miser saves for years to send his parents on a pilgrimage, loses them in a flood, and then discovers the compensation has been eaten by middlemen. It was Raju Srivastava's last screen appearance.
A year later he did the harder version. Ole Aale released on 5 January 2024 in Marathi, written and directed by him, the same story as Chaal Jeevi Laiye! with Nana Patekar in Randeria's role, Siddharth Chandekar, Sayali Sanjeev and Makarand Anaspure, the same Uttarakhand locations and Sachin and Jigar again on the score. It collected about Rs 8.33 crore and took eight nominations at the Filmfare Awards Marathi 2025. Change the state, the cast, the language and the industry, hold only the script, and the thing still stands up.
04The credit nobody saw coming
Maharaj released on 21 June 2024, produced by Aditya Chopra under YRF Entertainment and directed by Siddharth P. Malhotra, with Junaid Khan making his debut opposite Jaideep Ahlawat. It is built on the Maharaj Libel Case of 1862 and Saurabh Shah's novel about it, and the writing credit reads Vipul Mehta and Sneha Desai. The Gujarat High Court stayed the original 14 June release after a plea from a Hindu group, and the film went to Netflix a week late.
So the man whose subject is the Gujarati family living room also wrote the most legally contested Gujarati story of the decade, for the largest studio in Hindi cinema, and it is a courtroom drama. Between those he kept the home slate running: Kehvatlal Parivar on 6 May 2022 and Bachu Ni Benpani on 27 August 2025, both written and directed by him, both for Rashmin Majithia. Nobody in this industry has moved between those two registers as often.
The work that matters
Not the hit, and that is why it is the statement. An elderly childless couple deciding to have a baby, released into a year when the reliable Gujarati product was young men being funny in Ahmedabad. Everything he made afterwards follows from the decision to point the camera at that couple.
The control experiment. Swap the language, the cast, the state and the industry, keep only the structure, and the result still lands eight Filmfare Marathi nominations. That is the difference between a film that caught a mood and a script that was built properly.
Verified credits
| Year | Film | Language | His credit |
|---|---|---|---|
| 2017 | Carry On Kesar | Gujarati | Director, and his first film as director |
| 2017 | Best of Luck Laalu | Gujarati | Writer and director, for Coconut Motion Pictures |
| 2019 | Chaal Jeevi Laiye! | Gujarati | Writer and director |
| 2022 | Kehvatlal Parivar | Gujarati | Writer and director |
| 2023 | Kanjoos Makhichoos | Hindi | Director, from the Gujarati play Sajan Re Jhooth Mat Bolo |
| 2024 | Ole Aale | Marathi | Writer and director, remaking his own Chaal Jeevi Laiye! |
| 2024 | Maharaj | Hindi | Writer, with Sneha Desai, for YRF Entertainment |
| 2025 | Bachu Ni Benpani | Gujarati | Writer and director |
The numbers
Chaal Jeevi Laiye! reported overseas gross, by market
Overseas figures as reported by Rentrak and cited on the film's English Wikipedia article. Industry-reported and not audited, like every box office number in this industry.
Questions people ask
What is Vipul Mehta best known for?
Chaal Jeevi Laiye!, which he wrote and directed. It released on 1 February 2019, reported a gross of over Rs 50 crore, completed 50 weeks in cinemas on 17 January 2020 and entered its eighth year on 1 February 2026. He remade it himself in Marathi as Ole Aale in 2024.
Did Vipul Mehta write Maharaj?
Yes, with Sneha Desai. Maharaj is a 2024 Hindi historical drama directed by Siddharth P. Malhotra and produced by Aditya Chopra for YRF Entertainment, based on the Maharaj Libel Case of 1862 and Saurabh Shah's novel. The Gujarat High Court stayed its 14 June release and it went to Netflix on 21 June 2024.
How many languages does Vipul Mehta work in?
Three. Gujarati, where most of his films are made, Marathi for Ole Aale, and Hindi for Kanjoos Makhichoos as director and Maharaj as writer. He has both written and directed in all three.
Which Gujarati film ran the longest in cinemas?
Chaal Jeevi Laiye! entered its eighth year in cinemas on 1 February 2026, which its producers claim as a first for any film released this century. It also had a re-release with subtitles on 31 January 2020 after finishing its first 50 weeks.
Who produces Vipul Mehta's Gujarati films?
Rashmin Majithia under Coconut Motion Pictures, on Best of Luck Laalu, Chaal Jeevi Laiye!, Kehvatlal Parivar and Bachu Ni Benpani. The same banner also produced the Marathi remake Ole Aale.
Sources
Career facts verified against published biographies and an IMDb-sourced Gujarati credits database. Photographs are free-licensed Wikimedia Commons files, reused with the attribution each licence requires. Nothing on this page is estimated.
- English Wikipedia biography Vipul Mehta (director) and articles for Carry On Kesar, Best of Luck Laalu, Chaal Jeevi Laiye!, Kehvatlal Parivar, Kanjoos Makhichoos, Ole Aale, Maharaj and Bachu Ni Benpani, including infobox credit blocks, retrieved 29 July 2026
- Box office and run length figures as cited on the Chaal Jeevi Laiye! and Ole Aale Wikipedia articles, sourced there to BookMyShow, trade analyst Komal Nahta and Rentrak. All are industry-reported, not audited
- Wikimedia Commons imageinfo API for the photograph licence and photographer, checked 29 July 2026